What do you want in a Logo? - The pleasure of recognition and promise of meaning

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Paul Rand defined the Logo as "The pleasure of recognition and the promise of meaning." What everyone gets confused about is the difference between meaning and the promise of it; like the "pursuit of happiness," what you're guaranteed is not success but its potential. src Design Observer article

Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT

Twitter has proven to be a nightmare for Logo Designers. Any new Logo design is subjected to an intense Twitter Firestorm with the inevitable "Even my 5 year old could have come up with something better"

In this article "Not Diving but Swimming", the author talks about a few secrets

In recent times some of the Logos that were mocked were













Uber has a New Logo and the Internet is not pleased - CNN article



MET Museum logo













The Metropolitan Museum of Art's Logo is a Typographic Bus Crash


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