Real Case Stories

Bausch & Lomb was the first company to receive FDA approval to market soft lenses and introduced the product in 1971.  The popularity of its soft contacts soared after the launch of multiple regimens: “planned replacement,” “frequent replacement,” or “daily wear, two-week replacement lenses." As the market grew & became increasingly competitive, the production costs plummeted but Bausch and Lomb struggled to make profits: end-user prices also dropped and growth in the total number of lens wearers remained stagnant. In late 1989, Bausch & Lomb repackaged its existing traditional daily-use "OptimaFW" lens as a "Medalist" extended-wear lens; later, it repackaged the same lens again as a "SeeQuence2" disposable. OptimaFW line was the most expensive at $70 per pair  (with an expected life of a year or longer) ; Medalist occupied the middle price range at $15 a pair (with a planned replacement period of one to three months) and SeeQuence2 li...

In May 2014, Sierra Leone confirmed its first case of death from Ebola , a viral hemorrhagic fever killing an average of 50% of those infected. The outbreak, that claimed nearly 4000 lives, began silently and gradually built up to a burst of cases. source: Center for Disease Control and Prevention A Kenyan Doctor in protective overalls does a Usain Bolt gesture as last Ebola patient is discharged.  Credit: International Medical Corps For the next year and a half, as the world's worst known Ebola epidemic continued to spread in the area, widespread quarantines were a regular fixture. On 30th July 2014, a state of national emergency was declared. All schools were closed down indefinitely. Locked up in their homes, the largely illiterate populace of Sierra Leone turned towards the radio for news and entertainment. At the time, radio was the most preferred means for receiving information for 85% of the population .  The then  Gov...