The 1% marginal gains theory
Sir David John Brailsford, Britain's cycling coach, has been responsible for transforming British cycling. When he joined as Head coach in 2002 Britain had won only 1 medal in its 76 year old history and under his leadership Britain won 14 medals at the 2008 Summer Olympics. "The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike, and then improved it by 1%, you will get a significant increase when you put them all together"