Real Case Stories

This designer  Fernando Abellanas built a secret studio beneath a bridge in Valencia, Spain. More on Fast Co Design and Dezeen

A site has www.genitalsornot.com has been launched which checks if your logo looks like a Genital!! How many of us have seen logos which have made us wonder what exactly was the designer thinking. Take a look at this one below The site was started by Denver Designer Josh Mishell who saw some (probably unintended) genitalia on a beer coaster at a local brewery startup. He posted the photo online. While many people thought the photo was funny, a few concerned friends pointed out that he should do something constructive with his time, instead of just pointing out the hilarity of these unexpected genitals in design. He says that when you’ve been looking at your own design too much, it’s easy to miss simple signs that your logo has some hidden genitals in it. For a $25 design fee you can upload your logo and they'll investigate and inform if you there is even a hint of genitals in your logo. Some of the funny examples shown on the site are

Dieter Rams  is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation. src wiki When he was a young engineer at Braun, he was asked to be a part of the team that was working on a record player. That was the era of the Turntable record players which was covered in solid wood. He instead went on to create a clutter free design by removing the inessentials and covered it with a plastic cover.  It was so revolutionary at that time that people didnt know what to make of it and it even gained the nickname "Snow White's coffin" because it resembled the Disney princess' transparent sleeping chamber. But over a period of time, this started b...

Paul Rand defined the Logo as " The pleasure of recognition and the promise of meaning ." What everyone gets confused about is the difference between meaning and the promise of it; like the "pursuit of happiness," what you're guaranteed is not success but its potential. src Design Observer article Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT Twitter has proven to be a nightmare for Logo Designers. Any new Logo design is subjected to an intense Twitter Firestorm with the inevitable "Even my 5 year old could have come up with something better" In this article " Not Diving but Swimming ", the author talks about a few secrets People are reluctant to admit how Logos actually work. People tend to prefer old logos to new ones Nike founder Phil Knight had the vision to admit about the Nike Swo...

In this article from Fastcompany which talks about Microsoft's Radical type of design thinking where the core of the Designing philosophy was to think from a Disabled person's perspective. It talks about how many great inventions happened thinking of the disabled in mind. Pellegrino Turri built the first typewriter, so that his blind lover, could write letters more legibly. Alexander Graham Bell invented the telephone to support his work helping the deaf. Vint Cerf programmed the first email protocols for the nascent Internet. Electronic messaging was the only seamless way to communicate with his wife, who was deaf, while he was at work. Designing so that the disabled can have universal access—we can create products better for everyone else.  One excellent example is that if you want to create a phone or an app that's easier to interact while driving. You could study people driving with their phones or you could study how Blind people interact with their phones. How ...