Traditionally schools tend to use Black and White printers for teaching material. Xerox wanted to find a way to sell color printers to these schools. Xerox came up with a smart marketing idea through an Infographic that highlighted how Color content would benefit students. Watch the interview with Leah Quesada, VP Marketing of Xerox
Kevin Systrom worked in Google for 3 years before quitting and eventually co-founding Instagram which was acquired by Facebook for a billion dollars. In his book "How Google Works", Eric Schmidt writes about this incident. Salar Kamangar was very impressed with young Kevin who was a marketing associate and wanted to transfer him to the Elite APM program (Associate Product Manager). He was however rejected because the programme only accepted candidates with a computer science degree. Even though Kevin was a self-taught programmer and had a history of working with engineers he wasn't allowed into the programme. Read the book
At a large Multistoreyed office building, people complained about long waiting times for the Elevator during peak hours. Increasing the number of elevators was not feasible so an alternative solution was needed. The management called a meeting of the staff to brainstorm. A young employee who was a graduate in psychology observed that people complained about waiting only a few minutes for the elevator. The main issue was boredom rather than elevator performance. He suggested installing Mirrors in the elevator boarding areas so that people could be busy looking at themselves or looking at others. This was promptly done at a very low cost. The complaints stopped immediately. Related reading Defining the problem of Elevator wait times
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