Real Case Stories

Our sense of sound, sight, touch, taste, self-motion, and smell don't work independently. Professor Charles Spence  of Oxford University has conclusively proved the intimate connection between our senses. He is, in fact, a leader in the field of Senseploration - the investigation of how our senses mingle and interconnect.  Marketing departments and product-design agencies have increasingly started using Spence's findings. In 2006, the FMCG giant Unilever commissioned a study to find whether volume and pitch of the sound from an aerosol affected a person's perception of the pleasantness or forcefulness of the deodorant inside. Based on the findings, the company invested in a packaging redesign for Axe deodorant , complete with new nozzle technology. The underarm spray, which is targeted at young men, now sounds noticeably louder than the company’s gentler, female-targeted Dove brand See how you score on this sensory test ! Source: Accounting f...

As of 2015, Costco was the  second largest retailer in the world  after  Walmart  and its stock had soared more than 5,000 percent since going public in the mid-1980s. However, this store doesn't install signs in its aisles. It rather lets it's customers wander in the store, looking for the things they intend to buy while browsing through stuff that they "notice" on the way.  Poor customer experience, right? Wrong! Costco, in fact, has mastered the psychology behind shopping.  Costco constantly changes the location of its top-selling products - such as light bulbs, detergent, and paper towels - forcing the customers to search storewide. And as logic dictates, t he more time consumers spend ambling around the store,  the more likely  they are to spend. Costco rotates upward of 25% of its hard-goods and its products. The result is that, of the 3,600 items for sale, a full 1,000 may be offered only for that particular moment ...