Nudge Theory - How UK government's Nudge Unit saved a 100 million dollars
Nudge theory is a concept in behavioural science, political theory and economics which argues that positive reinforcement and indirect suggestions to try to achieve non-forced compliance can influence the motives, incentives and decision making of groups and individuals, at least as effectively – if not more effectively – than direct instruction, legislation, or enforcement. src Wiki The UK government set up a department called the Behavioral Insights Team (BIT) in 2010 which is also known as the Nudge Unit. The purpose of the Unit was to apply Nudge Theory to try to improve government policy and services as well as to save the UK government money. Some of the initiatives involved adding a simple line in unpaid tax notices stating that "9 out of 10 people pay taxes on time". This resulted in many people actually paying taxes and saving the government 100s of millions of dollars annually.