Real Case Stories

Barbie, the teenage fashion model, was created by Ruth Handler , the co-founder of the toy manufacturing company Mattel Inc. It was inspired by a German fashion doll, Bild Lilli ; a doll based on a character  known as "a symbol of sex and pornography for the men of Germany". First edition of brunette  Barbie  doll in zebra striped swim suit from 1959 Barbie debuted on 9th March 1959 at the American International Toy Fair and was a "crashing bomb," according to the New York Times. Sears, then a retail giant with the power to make or break a toy, refused to stock Barbie.  A then-unprecedented $12,000 market-research test also found mothers hating the doll, even though girls loved her.  But Barbie proved everyone wrong.  In the first year of its launch girls snapped up 351,000 Barbie dolls at $3 apiece, making the doll a smash hit.  The unmatched success of Barbie is attributed to it's unique and innovative market...

In May 2014, Sierra Leone confirmed its first case of death from Ebola , a viral hemorrhagic fever killing an average of 50% of those infected. The outbreak, that claimed nearly 4000 lives, began silently and gradually built up to a burst of cases. source: Center for Disease Control and Prevention A Kenyan Doctor in protective overalls does a Usain Bolt gesture as last Ebola patient is discharged.  Credit: International Medical Corps For the next year and a half, as the world's worst known Ebola epidemic continued to spread in the area, widespread quarantines were a regular fixture. On 30th July 2014, a state of national emergency was declared. All schools were closed down indefinitely. Locked up in their homes, the largely illiterate populace of Sierra Leone turned towards the radio for news and entertainment. At the time, radio was the most preferred means for receiving information for 85% of the population .  The then  Gov...