Pink color lowers Heart rate and reduces aggression

By -
Drunk Tank Pink is a tone of pink claimed to reduce hostile, violent or aggressive behavior.




In the late 1960s, Alexander Schauss, Director of Life Sciences at the American Institute for Biosocial Research in Tacoma, Washington, did studies on psychological and physiological responses to the color pink. Schauss had read studies by the Swiss psychiatrist Max Luscher, who believed that color preferences provided clues about one's personality. Luscher noticed that color preferences shifted according to psychological and physiological fluctuations in his patients. Luscher asserted that color choice reflects emotional states. He theorized that one's color choices reflect corresponding changes in the endocrine system, which produces hormones.

In early tests in 1978, Schauss observed that color, surprisingly, did affect muscle strength, either invigorating or enervating the subject, and even influenced the cardiovascular system. Schauss began to experiment on himself, with the help of his research assistant John Ott. Amazingly, he discovered that a particular shade of pink had the most profound effect. He labeled this tone of pink P-618. Schauss noted that by merely staring at an 18 × 24 inch card printed with this color, especially after exercising, there would result "a marked effect on lowering the heart rate, pulse and respiration as compared to other colors."

In 1979, Schauss managed to convince the directors of a Naval correctional institute in Seattle, Washington to paint some prison confinement cells pink in order to determine the effects this might have on prisoners. Schauss named the color after the Naval correctional institute directors, Baker and Miller. Baker-Miller Pink is now the official name of the paint whose color has the following RGB code: R: 255, G: 145, B: 175.
At the correctional facility, the rates of assault before and after the interior was painted pink were monitored. According to the Navy's report, "Since the initiation of this procedure on 1 March 1979, there have been no incidents of erratic or hostile behavior during the initial phase of confinement". Only fifteen minutes of exposure was enough to ensure that the potential for violent or aggressive behavior had been reduced, the report observed

src Wiki

Also read the book - Drunk Tank Pink

In this interview the author talks about how the University of Iowa's famous football coach Hayden Fry was a psychology major before he got into coaching. And he had the visitors' locker room painted drunk tank pink at Iowa, and to this day it remains somewhat of a part of his legacy that he did this, and Bo Schembechler from Michigan used to cover the walls with newspaper to avoid the psychological effects of it on the football teams.

In one experiment with Mr. California, who was a weightlifter, and he was lifting very heavy weight quite comfortably. As soon as they held up this pink cardboard in front of him, he couldn't lift it anymore. And to snap him out of it, they had to show him a blue piece of cardboard, which undid the effect.


Comments

Post a Comment

Popular posts from this blog

The Development Myth

By test -
In his book "I, The Citizen", Dr.R.Balasubramaniam talks about his experience when he worked with Tribal communities in South India's rural hinterland. During one interaction with women in a Tribal colony, he learnt that they trekked 8 - 10 kms everyday to fetch water. He was aghast on hearing this and disturbed at the plight of these women. He spoke to the local Administration and within a week had a Tube well with a hand pump installed at the colony. About 6 months later he visited the colony again expecting to receive adulation from a grateful community for reducing their workload and making their lives better. However, he was shocked to receive the choicest expletives from the women who were angry to see him. On probing further he found out that he had taken away from the women what was most valuable for them. Fetching water was the only time they had for themselves when they could get away from their homes, their family and their husbands. This was a time when...
Read more

Eliminating Elevator waiting time complaints with Mirrors

By test -
At a large Multistoreyed office building, people complained about long waiting times for the Elevator during peak hours. Increasing the number of elevators was not feasible so an alternative solution was needed. The management called a meeting of the staff to brainstorm. A young employee who was a graduate in psychology observed that people complained about waiting only a few minutes for the elevator. The main issue was boredom rather than elevator performance.  He suggested installing Mirrors in the elevator boarding areas so that people could be busy looking at themselves or looking at others. This was promptly done at a very low cost. The complaints stopped immediately. Related reading Defining the problem of Elevator wait times
Read more

100 Years Ago Sears Sold Cheap Mail-Order DIY Homes!

By anon -
Image
In 1908, Sears issued its first specialty catalog for houses,  Book of Modern Homes and Building Plans , featuring 44 kit-house styles ranging in price from the US $360–$2,890. That's the equivalent of US $9,147-$73,431 today .  Cover of 1922 Sears Modern Homes catalog As Sears mail-order catalogs were in millions of homes, large numbers of potential homeowners were able to open a catalog, see different house designs, visualize their new home and then purchase it directly from Sears.  Sears reported that more than 70,000 of these homes were sold in North America between 1908 and 1940. In late 1918, Sears conducted a “race,” building two houses, a Sears Honor Built the pre-cut kit home and an identical house with no pre-cut lumber.  The pre-cut Honor Bilt Rodessa was the easy winner in this race, with 231 hours to spare (compared to the stick-built house).  Today, those two houses are still standing side by side as Sears struggles ...
Read more