The American Gun Industry Pioneered 'Product Placement'

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Dollar auction game by game theory pioneer Martin Shubik

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What do you see in the image above? Is it a diamond? Is it a rhombus? Or is it a square, rotated  45°? In 2008, Kraft Foods Canada capitalized on this confusion to revitalize a 78-year-old brand, Shreddies. Sales of this popular breakfast cereal had stagnated. According to a consumer research done in its Canadian market, customers wanted the brand to refresh itself without it changing anything.  How to increase sales of a product that is loved by its customers just the way it is? Kraft Foods accepted the challenge and launched the new & improved Shreddie, the 'Diamond Shreddies'. Hunter Somerville's idea, an intern with Kraft Food's creative agency Ogilvy & Mather Canada, became the basis of this campaign - an 'angular upgrade' to the original Shreddie, devised by a team of 'cereal scientists'.  Diamond Shreddies: Original Square Shreddie rotated 45° Packs of 'Diamond Shreddies' was launched with much fanfare. The ...
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Learning about failures of famous people can motivate students

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In a study, 402 9th- and 10th-grade students from four New York City high schools in low-income areas  were divided into three groups.  Group 1 read an 800-word typical science textbook description about the great accomplishments of Einstein, Curie and Michael Faraday, an English scientist who made important discoveries about electromagnetism. Group 2 read about those scientists’ personal struggles, including Einstein’s flight from Nazi Germany to avoid persecution as a Jew.  The third group of students read about the scientists’ intellectual struggles, such as Curie’s persistence despite a string of failed experiments. The struggle stories included actions the scientists took to overcome these hurdles. At the end of a six-week grading period, students who learned about the scientists’ intellectual or personal struggles had significantly improved their science grades, with low-achievers benefiting the most. The students in the control group who only learne...
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