B2B content marketing - How Xerox used content marketing to sell Color printers to Schools

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Traditionally schools tend to use Black and White printers for teaching material. Xerox wanted to find a way to sell color printers to these schools. Xerox came up with a smart marketing idea through an Infographic that highlighted how Color content would benefit students.
Watch the interview with Leah Quesada, VP Marketing of Xerox

Comments

  1. SarahAugust 13, 2016 at 5:51 PM

    That's admittedly a genius idea for increasing the sale of color printers, but I have to wonder if the information they're providing here is actually true.

    Sarah | O'Malley Hansen Communications

    ReplyDelete
  2. FrankSeptember 7, 2016 at 9:30 AM

    Xerox is awesome! Not only do they make great copiers and printers but they also made a great tool that lets you estimate website traffic that I now use almost daily for my internet marketing ventures. If you haven't tried it out, you should!

    ReplyDelete
  3. Lynna ConnerDecember 2, 2016 at 4:24 PM

    Companies always need print media for their aid in promoting services and products but a single office printer will not be able to give huge output to the levels that businesses need. You can try these out

    ReplyDelete

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