How short a line is more important than how fast a line is moving
Psychologists have found that we are more concerned with how long a queue is than how fast a line is moving. Given a choice, we would opt for a shorter line than a faster moving line even if the wait times are identical.
That is why Disney hides the length of its lines by wrapping them around buildings and using long winding queues.
That is why Disney hides the length of its lines by wrapping them around buildings and using long winding queues.
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