Disorder produces Creativity

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In this study "Physical Order Produces Healthy Choices,Generosity, and Conventionality, Whereas Disorder Produces Creativity" 3 experiments were conducted
  •  Experiment 1 showed that relative to participants in a disorderly room, participants in an orderly room chose healthier snacks and donated more money.
  • Experiment 2 showed that participants in a disorderly room were more creative than participants in an orderly room
  • Experiment 3 showed a predicted crossover effect: Participants in an orderly room preferred an option labeled as classic, but those in a disorderly room preferred an option labeled as new

Experiment 2



Forty-eight American students participated in a two-condition (orderly vs. disorderly environment) design.

Participants completed tasks in a room arranged to be either orderly or disorderly. Participants imagined that a company wanted to create new uses for the ping-pong balls that it manufactured. They were instructed to list up to 10 new uses for ping-pong balls.

Participants in the disorderly room would generate more creative solutions than would participants in the orderly room.

To read the complete report click here

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